Tablet Apps

Digital Producer

Sportsbet.com.au

Overview
On the back of increased sales of tablet devices in Australia and customer feedback wanting an app more aligned to the device, Sportsbet.com.au needed presence in the app store to provide an optimised experience for the growing number of tablet users. 

Goal
Launch a new tablet channel providing customers with apps for iPad and Android devices.
Feature scope needed to be on par with the then current mobile offering and ahead of competitors tablet equivalents.

Research and Design
• Research conducted to understand the core customer needs throughout the product offering. 
• Competitor benchmarking carried out.
• UT carried out at regular intervals of the design process using prototyped wireframes.
• Focused testing on multiple feature areas gaining customer feedback on key interactions; 
  - Registration
  - Deposit
  - Bet placement
  - Market display

• Style guides and assets created and provided for the development of app with external vendor.

The Result
All new tablet channel for both iOS and HTML5 platforms, increasing business turnover growth 24% for 2014.